Xiaomi’s growth as a smartphone manufacturer has been enormous over the years, especially in the last 5 years. They have gone from being an “affordable alternative” to being the first choice for many users around the world, especially in emerging markets.
Proposed device lines like the Redmi Note series offerings remain unmatched and keep getting better, which brings Xiaomi a solid following and device sales in the millions.
According to a new report from Canalys, Xiaomi rose to become the second-largest smartphone provider in the world in the second quarter of 2021.
Xiaomi was responsible for 17% of smartphone shipments during this period, just behind Samsung, which was responsible for 19% of smartphone shipments. Also, during the process, it overtook Apple with 14%, while Oppo and Vivo were responsible for 10% a piece.
For Xiaomi, this means enormous growth compared to the previous years. Their year-on-year growth was recorded at 83% despite the COVID19 pandemic that started early last year.
Although all other companies are growing, but at a much slower rate, Samsung has grown by 15%, while Oppo and Vivo have grown by 28% and 27%, respectively. It only increased by 1%.
It’s not difficult to see why Xiaomi has this success. They sell everything from smartphones under $ 100 to premium devices like the Mi 11 Ultra and the Mi MIX Fold, so there is almost everything a smartphone enthusiast could ever have.
They also have a strong presence in emerging markets like India where they are currently more successful. However, most of the sales are cheaper devices that are not a strong area from either Apple or Samsung.
Both Oppo and Vivo, as well as Oppo’s sub-brand Realme, are competing directly with Xiaomi in their own game, so further growth could make it harder to keep going. One thing is clear though: Xiaomi is fast becoming a popular name.